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Step 11: Preparing for Launch & Getting Your First Patients
The first 30–90 days are critical for establishing your presence and securing initial patient flow. Focus on building professional credibility while simplifying your intake process.
Market Awareness
- Directory Listings: Optimize profiles on Psychology Today, Healthgrades, and lactation-specific directories.
- Local SEO: Claim your Google Business Profile to appear in local healthcare searches.
- Provider Networking: Introduce your services to local pediatricians and OBGYNs.
Operational Readiness
- Billing Setup: Ensure your CAQH profile is 'Attested' and your NPI is active for all payers.
- Intake Workflow: Test your digital intake forms to ensure a frictionless patient experience.
- Telehealth Compliance: Verify your platform meets HIPAA regulations for virtual lactation support.
Launch Day Checklist
- Verify all insurance contracts are executed and effective.
- Set up your patient portal and test the booking link.
- Confirm your professional liability insurance is active.
- Notify your referral network of your official start date.
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